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OWAY Pioneers Agricosmetics®

JULY 30, 2020


THE MISSION OF AGRICOSMETICS® Agricosmetics® is OWAY's new age, yet historically effective and visionary method of pioneered a new level of ingredient integrity. Beautifully thorough, agricosmetics® means growing zero-mile plants, grower, and medicinal and aromatic shrubs. These are grown on our OTOFFICINA estate, on the hills of Bologna. Additionally, it means choosing the biodynamic method - the healthiest and cleanest process which does not require the use of chemicals. By making this pledge and creating this process OWAY obtains pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in OWAY treatments.

AGRICOSMETICS® IN SHIPPING AND PACKAGING Agricosmetics® is packaging OWAY formulas, rich in natural ingredients, only in glass and aluminum, precious, protective and completely recyclable materials. Effectively eliminating plastic, which is highly polluting, and unnecessary. Furthermore, it is making the necessary tools exclusively in eco-sustainable paper, wood, metal, cotton: natural materials that convey authentic sensations. It means using renewable energy for business processes to reduce the environmental footprint.

THE QUALITY THAT AGRICOSMETICS® PRODUCES Taking a step further, agricosmetics® is creating concentrated products, rich in active ingredients. Enabling customers in the salon and at home to have access to the the right quantities, thus avoiding waste.

THE MINDSET - THE REAL MEANING OF ARGICOSMETICS® Innately, agricosmetics® is a way of thinking, a way of life, and a conscious choice. It is placing care, conscience and attention in every choice and action. Through these choices, we create quality products that respect the environment and people. Take a minute to watch a video on the beauty of OWAY's agricosmetics® process! My appreciation with OWAY as a hair stylist starts here at the roots -- literally. I adore the quality products because of their results and the company mission. Secondly, I can confirm with the highest confidence of their vibrancy on my customers and my own hair. Furthermore, I have never fallen more in love with the results, smell, and mission of any company. Thank you OWAY!

The following are product families trending at my salon -La Nova Beauty this month: X Volume Family


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