Image by Alex Bertha

LA NOVA BEAUTY

A Full-Service, Organic Beauty Salon


At La Nova Beauty, your satisfaction is our number one priority.

Biodynamic, organic, fair trade, eco-friendly,
high-functioning beauty products for your skin, body, and hair.


Shop for your hair, face, and body care in the most relaxing way. Enjoy some hot tea while you move through many product sampling stations to find just what you need. Explore a wide range of organic, biodynamic, plant-based OWAY beauty products,

and personalized beauty salon services that are catered specifically to your needs.

Relax and enjoy the natural beauty from your head and throughout your body, here with us receiving your treatments as well as in your home with our everyday care products.

Our salon /spa specializes in skin, hair, and body treatments designed for a renewed appearance and a refreshed spirit. We welcome guests to listen to our restorative music and breathe in the healing essential oils as you are treated to the many services we offer. Our atmosphere is designed to allow relaxation while receiving any service, shopping for hair or skin needs, or waiting for a friend.


Leave the cares of the world outside and immerse yourself in tranquility, allowing the pure pleasure of earth's renewing plants to bring your natural beauty to life.


We are fueled by the desire to have you feeling and looking great.

 
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OUR STORY

Hello and welcome!

My name is Laura Segura.

I am so pleased to provide you with the best professional salon products that I have found in my 30-year career. After becoming ill from toxic overload from working in a chemically-saturated environment for years, my body was done. From my sick bed, I started reading and going to natural doctors to get well. I had to change. I loved styling hair, so I searched for natural products to continue creating beautiful hair. 


It took about 10 years of trial and error before I finally discovered OWAY.

When I switched over to OWAY, my spirits soared and my customers' hair became glorious! Working with concepts such as fairly traded, eco-friendly, biodynamically grown, organically sourced, and green chemistry created products, I was amazed! My business grew to afford a location of my dreams, with my favorite esthetician working by my side, and we opened the first OWAY salon in our region.


On my journey to building our beautiful salon, I wished to share the products with as many people as I could. This has been such a wonderful experience for my entire family. We have all learned so much about this incredible product, customer care, web design, and more. My husband, Pedro, has helped me every step of the way. Our three kids, Jezalea, Shaylin, and Casanova, have added so much to the success of this website. My friend and the most amazing esthetician I know, Mahira Gomez, has increased the value of the salon to exceptional heights.


We are grateful for this product line and your continued support of our website.


La Nova Beauty Culture 

Breathe Deeply, Relax, Refresh, Renew 

Our salon and spa specializes in skin, hair, and body treatments designed for a renewed appearance and refreshed spirit. We welcome guests to listen to our restorative music and to breathe in the healing essential oils as you are treated to the many services we offer. Our atmosphere is designed to allow relaxation while receiving any service, shopping for hair or skin product essentials, or while waiting for a friend. 

Leave the cares of the world outside and immerse yourself in an atmosphere of tranquility, allowing the pure pleasure of Earth's renewing plants to bring your natural beauty to life.

Nestled in the heart of Carson City, Nevada, we at La Nova Beauty pride ourselves in having a fantastic team that offers incredible treatments and unbeatable customer service at rates we can stand behind. We’ve been a mainstay for those who value top-notch services at affordable prices since 2000.


What started off as a small beauty salon has grown significantly in both size and reputation. Stop by today or book an appointment to experience why our clients come back time and again.


La Nova Beauty 

The New Organic Beauty