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OWAY INGREDIENTS #1 - SAGE: A CONCENTRATE OF BENEFITS, THE MOST COVETED AROMATIC PLANT OF ALL TIME




SAGE: A CONCENTRATE OF BENEFITS, THE MOST COVETED AROMATIC PLANT OF ALL TIME

Oway Ingredient Sage is a perfect translation of the expression nomen omena destiny in a name: both name and deed. The term derives from the Latin salvus, which means healthy. And let’s face it, the etymology is entirely appropriate.




Between botany, legends, and history

The sage family tree boasts illustrious relatives. In the Lamiaceae family, we find aromatic herbs such as mint, thyme, oregano, and rosemary. This evergreen and perennial species are on average half a meter tall and can be recognized, in addition to the unmistakable aroma, thanks to the green-grey elongated oval leaves (covered with fine hairs). It loves the sun and blooms between June and July, producing branches of purple or lilac petals. In ancient times its innumerable properties (a medicinal remedy, a gastronomic flavor, a secret of well-being and a recipe for “eternal” beauty) even led to believe that it was the antidote to every evil: the elixir of long healthy life and the synthesis of the perfect balance between body and mind. At the time of the Greeks and Romans, it was a sacred plant, whose collection represented a privilege for the few; in Ancient Egypt, it was associated with immortality and according to Chinese tradition it procures longevity; the Middle Ages chose it as a portentous healing agent for the most difficult wounds and sores. But have you ever stopped to investigate all the possible applications, beyond myths and beliefs?



The medicinal herb with a thousand powers




A direct taste-health-beauty thread And here the circular idea, once again, becomes the explanation of everything. What satisfies the senses and is good for the body also becomes an ideal ingredient to look after your appearance, safeguard hygiene and nourish skin and hair. Fresh or dried sage leaves are frequently used in toothpaste, due to their bleaching and disinfectant effect, or in deodorant formulations, as they are antibacterial and anti-sweat. Sage essential oil is also an extraordinary antioxidant that pops up in many anti-aging creams, of which it strengthens the ability to slow down wrinkles forming and tissue degeneration. If the problem to be addressed concerns greasy, impure and acne-prone skins, sage extracts and appropriate skin treatments are often the winning answer. A guaranteed effect for dandruff and oily hair too, because (don’t say we didn’t warn you) one of the peculiarities of sage is also its sebum-balancing power. There’s more. Did you know of its benefits on microcirculation? Translated into agricosmetic language, this means a valid aid for the health of the hair bulb and against the dreaded (and gender-free) hair loss. Hair that in the meantime gains in shine and hydration, but by now you would have bet on this. Yes, sage is a true injection of strength and nourishment for various types of hair. It polishes and closes the cuticles, giving new light to hair which is opaque and devitalized; it cannot coexist with dandruff and excess grease, which it defeats without the possibility of revenge; it supports cell regeneration, moisturizes, lightens and makes hair vaporous. It is a favorite OWAY ingredient because of its transformative properties.





Biodynamic sage: when a 0 km medicinal plant turns into an Organic Way ingredient During its balsamic period, this prodigious perennial bush gives its best.

Its active ingredients reach the maximum concentration and, at the time of harvesting, we can say that they are already fantasizing about their future agricosmetic uses in the Ortofficina. Learn more about OWAY'S biodynamic farming HERE and how all of the Oway ingredients are grown with the utmost quality and care. This happens because the Oway farm is not conceived as a mere collector of the ingredients required for laboratory formulas. Ortofficina is an experience of harmony with nature, of well-being for man and of respect for the ecosystem. We have made this journey many times and, at the end of each one, we have chosen to offer this experience in the form of beneficial solutions for skin and hair. Agricolor is the leader, the highest celebration of sage in the form of hair coloring and used at Oway Salon LaNovaBeauty by professional cosmetologists Laura Segura. With its 35% concentration of biodynamic and organic sage macerate, the list of benefits increases dramatically: anti-frizz effect, extreme shine, enveloping fragrance and the guarantee of a sensory experience destined to become a long-lasting memory. The Rebalancing program – consisting of the rebalancing clay Amazonian control clayof the pure compound Pure biodynamic sage and of the normalizing bath Sebum balance hair bath – draws extensively from the sebum-regulating and purifying characteristics of sage to offer products intended for skin and greasy hair. With the field cleared of magic, the extraordinary virtues of the plant considered a panacea for all ills remains. There is no vegetable element full of expectations that, like sage, has been able to defeat skepticism, resorting only to the power of results. It is not a miracle, it is the oldest of wonders. Nature.

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