Hello and Welcome!
My Name is Laura Segura
I am so pleased to bring you the best professional salon products I have found in my 30 year career. After being ill from toxic overload working in a chemically saturated environment for years, my body was done. From my sick bed I started reading and going to natural Doctors to get well, I had to change. I loved doing hair and didn't want that to change so I search for natural products to perform the task of creating beautiful hair. 
It took about 10 years of many trial and errors but I finally discovered OWAY.
When I switch over to Oway my spirits soared and my customers hair became glorious! Working with such concepts as Fair Trade, Eco Friendly, Biodynamically Grown, Organically Sourced, Green Chemistry Created, I was so amazed! My business grew to afford a location of my dreams, with my favorite esthetician excited to use the wonderous skin care we opened the first OWAY salon in our region.
On my journey to our beautiful salon I wished to share the products with as many as I could, so we set up a website. This has been such a wonderful experience for my entire family. We have all learned so much, about this incredible product, customer care, web design , etc. My husband Pedro has helped me every step of the way, our three kids with their unique talents Jezalea, Shaylin, and Casanova, have added so much to the success of this site. My friend and the most amazing esthetician I know, Mahira Gomez, who has increased the value of the salon to exceptional heights. Now with our growth, adding relatives to help with shipping. 
We are Grateful, for this product and your continued patronage to our site.
 
La Nova Beauty 
Culture 
Breath Deep, Relax, Refresh, Renew 
Our Salon /Spa specializes in skin, hair, and body treatments designed for renewed appearance and refreshed spirit. We Welcome guests to listen to our restorative music and breathe in the healing essential oils as you are treated to the many services we offer. Our atmosphere is designed to allow relaxation while receiving any service, shopping for hair or skin needs, or waiting for a friend. 
Leave the cares of the world outside and immerse yourself in tranquility, allowing the pure pleasure of earth's renewing plants to bring your natural beauty to life.
La Nova Beauty 
The New Organic Beauty